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ISE 2025 Facts and Figures

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ISE 2025 Facts and Figures

The 21st edition of Integrated Systems Europe (ISE) concluded on 7 February 2025 at Fira de Barcelona Gran Via, setting new attendance records and expanding its global reach. The four-day event utilized eight exhibition halls, including the newly opened Hall 8.1, along with Congress Square. Official statistics released by ISE organizers show significant growth across all key metrics.

Attendance and Growth

ISE 2025 attracted 85,351 attendees, representing a 15.5% increase over the 73,891 recorded in 2024. Visitor numbers included:

  • 61,882 (72.53%) visitors
  • 22,758 (26.66%) exhibitor personnel
  • 711 (0.81%) media representatives

The proportion of first-time visitors remained consistent year-on-year at about one-third—33.6% in 2024 (24,815 individuals) and 33.7% in 2025 (28,801 individuals)—with the 2025 figure being the highest in absolute numbers for any ISE edition.

Daily visits reached 185,700 in 2025, surpassing 172,627 in 2024, with attendees spending an average of 2.2 days at the show.

Show Floor and Exhibitors

The exhibition footprint grew from 82,000 m² in 2024 to 92,000 m² in 2025—a 12% increase. Exhibitor numbers also rose from 1,408 to 1,605 (+13%). In 2025, 75,164 m² was dedicated to exhibitor stands, with 16,836 m² for show features and stages.

Global Reach

Attendees in 2025 came from 168 countries, compared to 162 countries in 2024. The top represented nations in 2025 were:

  1. Spain – 27,886 (32.94%)
  2. United Kingdom – 7,215 (8.52%)
  3. Germany – 5,818 (6.87%)
  4. France – 4,303 (5.08%)
  5. Italy – 4,104 (4.85%)

Several countries saw significant year-on-year increases, including Italy (+19.8%), Denmark (+20.3%), China (+20.5%), and the USA (+21.7%).

Attendee Profiles

Job role distribution in 2025 included:

  • CEO: 17.77%
  • Director: 12.95%
  • Manager: 22.37%
  • Specialist: 19.18%
  • Students and Faculty: 7.94%

Gender representation was 80.14% male, 17.98% female, and 1.88% non-binary, prefer not to specify, or other. Female attendance rose from 16.6% in 2024.

Purchasing Power and Market Focus

One in three attendees worked for organisations with annual AV expenditure exceeding €1 million. Four in five reported being involved in purchasing decisions. Market focus was predominantly commercial (71.03%), followed by residential (14.47%) and mixed (14.49%).

AV Channel vs End-User Visitors

  • AV Channel visitors: 44,307 (71.6% of visitors), with 18,974 first-timers. Largest segments were AV integration/installation (25.22%), distribution/reselling (13.07%), and rental/staging/live events (12.30%).
  • End-user visitors: 17,574 (28.4% of visitors), with 9,827 first-timers. Main sectors included education (24.72%), entertainment (14.97%), and retail (12.60%).

Technology Interests

Key areas of interest among 2025 attendees:

  • Audio Systems & Acoustics – 41.62% (channel), 37.55% (end-user)
  • Digital Signage – 31.71% (channel), 19.23% (end-user)
  • Video Projection & Display – 28.44% (channel), 29.53% (end-user)
  • Smart Building – 15.57% (channel), 11.06% (end-user)
  • Conferencing & Collaboration – 22.95% (channel), 16.95% (end-user)

Content Programme

ISE 2025 hosted its most extensive content programme to date, with 572 sessions, 498 speakers, and 2,702 unique attendees. The programme included six vertical summits, technology track sessions, and special events such as the Smart Home Technology Conference, Investor Forum, and CEDIA Workshops.

Media Engagement

Media attendance grew 12% year-on-year, with 711 media representatives from 49 countries. Coverage included 19,057 editorial articles in AV trade media and over 1,600 articles in Tier 1 media outlets across Spain, the UK, France, and the DACH region.

Social media activity around the hashtag #ISE2025 generated 70.5 million impressions and 97,600 engagements. The ISE website recorded 1.3 million page views from 576,000 users during the campaign period, and the official app had 39,880 users generating 3.7 million screen views.

Attendee Sentiment

Post-show research reported:

  • Net Promoter Score (NPS): +57 (visitors), +61 (exhibitors)
  • Importance of attending: 8.1/10 (visitors), 8.9/10 (exhibitors)
  • Overall satisfaction: 8.3/10 (visitors), 8.5/10 (exhibitors)
  • Likelihood of return: 8.4/10 (visitors), 9.1/10 (exhibitors)

These scores were well above industry benchmarks for B2B exhibitions.

Download the full report at: https://cdn.asp.events/CLIENT_Integrat_169E7B04_E6F3_39F6_8BE4DB27C54F731E/sites/ise-2025/media/Hosted-Files/ISE2025_Facts_Figures_2nd_Edition.pdf

ISE will return to Fira de Barcelona Gran Via from 3–6 February 2026.

Integrated Systems Europe is the world’s leading exhibition for professional AV and systems integration, bringing together industry professionals, innovators, and buyers from across the globe. For more info visit https://iseurope.org

Navori Labs Acquires Signagelive

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Navori Labs Acquires Signagelive

Signagelive and Navori Labs have merged to create the world’s largest independent, channel-only digital signage CMS platform provider by installed base. The combined entity unites two industry pioneers under a shared vision of innovation, flexibility, and global scalability.

The integration of Signagelive’s API-first, cloud-based CMS into Navori Labs’ portfolio establishes a unified platform designed to deliver scalable, data-driven digital signage solutions across industries, geographies, and partner networks. By the end of 2025, the joint organization will employ more than 45 developers dedicated to advancing flexible, data-centric signage technology.

The newly formed Navori Labs Group will offer an API-first, headless CMS architecture with advanced data integration, AI-powered analytics, and media monetization capabilities—tailored for mid-sized and enterprise customers in dynamic, content-rich environments such as retail media.

Signagelive’s former CEO, Jason Cremins, and CCO, Frank Larsen, will join the Navori Labs Group’s leadership team under Group CEO Jeffrey Weitzman. Signagelive’s CTO, Marc Benson, will continue to play a key role in the Group’s technology strategy.

“This is a pivotal moment for Signagelive. Joining forces with Navori Labs gives us exactly what we need to take our platform, our reach, and our execution to the next level,” said Jason Cremins, Founder of Signagelive. “Together, we expand our global scale and enter into a new phase of accelerated growth and opportunity.”

The Navori Labs Group now operates across multiple regions, with dedicated teams in Lausanne (Switzerland), Cambridge (UK), Montreal (Canada), Copenhagen (Denmark), Mexico City (Mexico), Dubai (UAE), Riyadh (Saudi Arabia), India, Singapore, Hong Kong, Paris, and Australia. The company retains its headquarters in Lausanne while strengthening local support and sales operations worldwide.

Both companies emphasize partner success and customer satisfaction, with a shared focus on delivering best-in-class digital signage solutions.

“Combining our two businesses will create a force multiplier for employees, partners, customers, and prospects,” Cremins added.

The merger follows Navori Labs’ acquisition by Maguar Capital six months ago. Signagelive’s platform, development team, and support structure will remain unchanged, ensuring uninterrupted service for existing customers. The company’s management team will take on expanded roles within the Navori Labs Group. Signagelive was advised by Interpath (M&A), SMB (Legal), and Alexander & Co (Tax). The transaction was structured with a split signing and closing.

Adsmovil OOH and Datavisiooh Partner on AI-Driven DOOH Measurement Tech

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Adsmovil OOH and Datavisiooh Partner on AI-Driven DOOH Measurement Tech

Adsmovil OOH, a leading provider of on-the-go audience solutions across Latin America, and France-based Datavisiooh, a specialist in AI-powered audience measurement and video analytics for Digital Out of Home (DOOH), have announced a technological integration. The collaboration aims to optimize the programmatic buying and measurement process within the DOOH ecosystem.

This integration merges Adsmovil OOH’s expertise in analyzing mobile and on-the-go audiences within key Latin American markets with Datavisiooh’s advanced video analytics technology. The partnership seeks to provide advertisers and agencies globally with more accurate and reliable audience metrics, utilizing real data rather than estimates based on censuses or multipliers. This enables a clearer understanding of campaign performance and the measurable impact of each impression.

Adsmovil OOH offers a comprehensive platform for campaign planning, programmatic buying, and measurement. It automates space buying, enables audience segmentation using proprietary data, and measures results in real time, employing a media-agnostic approach adaptable to individual advertiser needs.

“This alliance with Datavisiooh allows us to take a key step toward more transparent and effective DOOH advertising,” said Mariana Correa, SVP of Adsmovil OOH. “Our ‘Adsmovil Personas’ platform is fundamental to this progress because it allows us to accurately understand how many people pass by each screen and their profile. With this integration, we reinforce our commitment to a professional, independent programmatic ecosystem based on real audiences.”

Jaron Custodio, CCO of Datavisiooh, added: “We are very excited to work alongside Adsmovil OOH. This partnership responds to a clear market need: accurate and actionable data. By combining our technological capabilities with their audience expertise, we are opening the door to a new, more reliable and efficient buying model.”

Adsmovil OOH operates a substantial network of over 50,000 screens, generating approximately 7.3 billion monthly impressions across major Latin American markets including Brazil, Mexico, Colombia, Chile, and Peru. The company is also preparing to enter the Argentinian market. This integration enhances measurement capabilities across this significant regional footprint.

22Miles Appoints Mark Towler as Product Marketing Director

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22Miles Appoints Mark Towler as Product Marketing Director

22Miles, a provider of digital signage software and interactive digital solutions, has announced the appointment of Mark Towler as its new Product Marketing Director.

Towler will lead the company’s go-to-market strategy and channel enablement efforts, focusing on driving growth within the professional audiovisual (pro AV) and digital signage sectors. His responsibilities include spearheading initiatives to support partner growth and expanding market presence.

Towler brings extensive experience in product marketing, channel development, and B2B communication. He is recognized for translating complex technologies into clear messaging for partners and end users.

“22Miles is at the forefront of where visual communication, innovation, and personalized support converge,” said Mark Towler. “I’m excited to help shape how we tell that story by supporting our partners, empowering integrators, and delivering clear value to end users across every vertical we serve.”

Tom Strade, CEO of 22Miles, highlighted Towler’s strategic value: “Mark’s ability to connect product value with market opportunity will be instrumental as we scale our offerings and further expand into new verticals. His leadership and marketing expertise will sharpen our competitive positioning and deepen engagement across the pro AV ecosystem.”

In his role as Product Marketing Director, Towler will be responsible for launching new partner growth initiatives, refining product narratives, and driving adoption across key markets including transportation, hospitality, healthcare, retail, higher education, and enterprise.

About 22Miles:
22Miles is a global software company specializing in digital signage solutions, interactive kiosks, wayfinding, and AI-powered content management systems for diverse industries. For more info visit https://www.22miles.com/

Offices Key Hub for UK Business Travel Decisions – VIOOH

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Offices Key Hub for UK Business Travel Decisions – VIOOH

New research highlights the central role of office environments in influencing the travel decisions of UK business professionals, positioning workplaces as critical advertising hotspots for reaching this high-value audience. The report, ‘Office to Onboard: How Programmatic DOOH reaches the Travelling Professional’, released by digital out-of-home (DOOH) platform VIOOH and office media publisher ECN, reveals that offices are the primary location where UK business travellers plan and book their trips.

The study found that 68% of UK business travellers book their travel and 58% arrange accommodation directly from their office. This positions the workplace as a crucial conversion point for brands, occurring when professionals are actively making travel decisions.

“UK business travellers represent a highly valuable, premium-focused audience that’s reshaping the media landscape,” said Jean-Christophe Conti, Chief Executive Officer at VIOOH. “The office has emerged as the most reliable and frequent touchpoint for reaching these professionals, offering brands repeated, predictable impressions at the crucial moment when travel decisions are being made.”

Key findings for the UK market include:

  1. Premium Travel Focus: UK business travellers lead European counterparts in opting for premium travel. 56% choose Business or First Class for short-haul flights (the highest rate among UK, France, and Germany), rising to 71% for long-haul. Nearly half (49%) book First Class rail travel, and 75% prefer rideshares or taxis to access transport hubs.
  2. Increasing Travel Frequency: 47% of UK C-suite professionals travel for business three or more times monthly. Critically, 77% of UK C-Suite executives expect to increase business travel frequency in the next 12 months – the highest rate among senior leaders in the UK, France, and Germany, and significantly higher than France (47%).
  3. Office as Primary Ad Environment: UK respondents identified offices, particularly in Central Business Districts (CBDs), as the most consistent environment for seeing relevant advertising. 66% expect to see IT/technology brand advertising in offices, surpassing airports (62%) and rail stations (41%). Offices were also the second most expected location for personal banking (60%) and business banking (60%) ads.
  4. Category Interest: UK business travellers expressed the highest interest in seeing advertising for IT/technology brands (72%), followed closely by travel brands (68%), and personal banking/finance (55%). Interest levels exceeded European averages (IT/tech 60%, travel 56%).
  5. Trust in OOH: The research noted that 40% of all European respondents trust indoor OOH advertising, rising to 46% among C-suite executives, 43% among CBD-based professionals, and 44% among employees at large firms.

The return of professionals to city-centre offices provides increased opportunities for brands to engage this audience during their workday, precisely when travel planning occurs. Programmatic DOOH (pDOOH) allows for tailored messaging within these environments, making ads potentially actionable in real-time.

“This research confirms what we see daily: business travel begins in the office,” said Charles Parry-Okeden, Global CEO at ECN. “For brands, the office isn’t just a place of work – it’s where decisions are made, from booking flights to buying luggage and planning experiences. ECN’s premium office media network connects advertisers to professionals in these decisive moments, delivering high attention, trust, and a video first, content rich relevance that few other environments can match.”

The findings suggest advertisers seeking to reach UK business travellers, particularly those planning premium trips, should prioritise strategic placements within CBD office environments alongside traditional travel hubs like airports. The office is confirmed as the starting point for the business travel journey and a key environment for influencing decisions.

The full report ‘Office to Onboard: How Programmatic DOOH reaches the Travelling Professional’ is available for download: https://info.viooh.com/how-programmatic-dooh-reaches-the-travelling-professional

System1 Reveals Top-Performing UK Out-of-Home Ads

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System1 Reveals Top-Performing UK Out-of-Home Ads

As the global out-of-home (OOH) advertising market achieves record revenues exceeding £31 billion in 2024, marketing effectiveness firm System1 has published its ranking of the top ten UK OOH adverts ever tested on its platform. The growth is attributed to factors including programmatic adoption, enhanced personalization, and increased audience reach.

The list, derived from System1’s ‘Test Your Ad’ predictive platform, identifies creatives with the highest potential for long-term brand building based on their ability to evoke strong, positive emotional responses. Adverts scoring 5.0 Stars or above are deemed “exceptional”.

The Top 10 UK OOH Adverts (System1 Star Rating):

  1. Andrex: “A Little Love Goes a Long Way” (5.9 Stars)
  2. Cadbury’s: “Secret Santa” (5.5 Stars)
  3. Minute Maid: “The Open Billboard” (5.2 Stars)
  4. Jaffa Cakes: “We’re a Cake You Biscuit” (5.0 Stars)
  5. WWF: “Prescription for Nature” – Park (5.0 Stars)
  6. KitKat: “Have a Break” (4.6 Stars)
  7. Cornetto: “Surf” (4.2 Stars)
  8. Cadbury’s: “Caramilk” (4.2 Stars)
  9. Pringles: “Let’s-a-go” (4.2 Stars)
  10. Walker’s Shortbread: “A Wee Bit of Scotland” (3.8 Stars)

The average rating for OOH adverts on the platform is significantly lower, at 2.2 Stars. Recent research conducted by System1 in collaboration with JCDecaux underscores the commercial impact of higher-scoring creatives. OOH ads achieving over 3.0 Stars are twice as likely to drive consumer action and three times more effective at boosting brand sentiment compared to lower-scoring counterparts. Ads failing to evoke strong emotions are less memorable and have reduced positive commercial impact.

System1’s platform also evaluates ads on short-term sales potential and “Fast Fluency” – the speed at which audiences recognise the brand. Given the average viewer attention span for outdoor commercials is just two seconds, Fast Fluency is critical. Research indicates well-branded OOH ads are over 50% more likely to be recalled, making them potent drivers of long-term brand building and sales growth.

Commenting on the findings and the current OOH landscape, Andrew Tindall, SVP Partnerships at System1, stated: “Outdoor is having a moment. Les Binet recently revealed it’s now outperforming TV for reach, yet many brands still treat it as an afterthought. We partnered with JCDecaux UK to challenge that mindset. Because reach means nothing if people don’t feel something or remember who the ad was for. Our new research, Double Take, led by Beth Marchant at System1 in collaboration with JCDecaux, is packed with evidence on what truly works in outdoor. It’s the kind of insight that will make you completely rethink your creative approach.”

For more information, visit system1group.com

VIOOH and Outernet London Partner for Programmatic DOOH Advertising

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VIOOH and Outernet London Partner for Programmatic DOOH Advertising

VIOOH, a leading global digital out-of-home (DOOH) supply-side platform, has partnered with Outernet London, a prominent media and entertainment company, to enhance programmatic advertising opportunities in central London. The collaboration integrates Outernet’s premium digital screens into VIOOH’s programmatic marketplace, offering advertisers access to high-impact advertising spaces.

Outernet London, recognized as the UK’s most visited cultural destination, features Europe’s largest and most advanced digital screens. Its central London inventory includes the external-facing Landing and Vista screens and the Now Building, a four-story, 360-degree, 16k digital canvas. These screens generate over 233 million monthly impressions, accounting for 2.5% of the UK’s digital OOH market spend. Real-time audience measurement and inventory optimization ensure campaigns achieve maximum effectiveness.

VIOOH’s platform connects buyers and sellers in the DOOH space, streamlining the programmatic advertising process. The partnership enables advertisers to leverage Outernet’s high-traffic locations with enhanced flexibility and precision targeting.

“Partnering with Outernet represents another milestone for VIOOH bringing premium, large-format DOOH inventory to our programmatic marketplace. Outernet’s position as Europe’s most advanced digital entertainment destination, combined with its unmatched visitor numbers, offers advertisers an exceptional opportunity to reach audiences at scale in central London. VIOOH’s real-time trading capabilities ensure brands can capitalise on this premium inventory with the precision and efficiency that programmatic DOOH delivers,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH.

“Our new partnership with VIOOH opens up exciting possibilities for brands to connect with the millions of London visitors throughout the year. Working with VIOOH’s expert programmatic team allows us to offer brands a sophisticated and efficient way to harness the power of our spectacular digital canvases,” said Tom Perrett, Chief of Sales at Outernet London.

The partnership provides advertisers with access to nine premium digital screens, blending outdoor media with interactive and experiential marketing. This collaboration strengthens VIOOH’s presence in 34 global markets and supports its partnerships with over 50 demand-side platforms (DSPs).

About Outernet London

Outernet London is the UK’s top cultural attraction, featuring the world’s most advanced digital screens. Located in central London, it offers immersive experiences through its state-of-the-art venues, including the Now Building’s expansive digital canvas. For more details, visit outernet.com.

FRAMEN Expands Into U.S. Market Through Partnership With WeWork

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FRAMEN Expands Into U.S. Market Through Partnership With WeWork

FRAMEN, an intelligent indoor digital out-of-home (DOOH) screen platform, has announced its expansion into the U.S. and Canadian markets via a strategic partnership with WeWork. This move brings FRAMEN’s targeted screen media network to WeWork coworking spaces across North America.

As part of the Axel Springer Group, FRAMEN will now operate and monetize digital screens in all WeWork locations throughout the region. This expansion builds on a collaboration that began in Germany in 2020, where FRAMEN currently powers screens in 55% of WeWork locations globally, providing advertisers access to professional business audiences.

Scaling Operations

The North American rollout significantly increases FRAMEN’s footprint:

  • FRAMEN currently manages 1,525 screens across 281 WeWork locations worldwide.
  • The U.S. and Canada expansion doubles both the number of screens and locations within the FRAMEN-WeWork network.
  • Screens are monetized through targeted digital advertising designed to reach high-value professional audiences within the coworking environments.

Targeting the Coworking Audience

Coworking spaces offer advertisers access to a specific demographic, including entrepreneurs, tech innovators, startup teams, freelancers, consultants, remote professionals, decision-makers, and early adopters. FRAMEN highlights several factors making this audience valuable for advertisers:

  • High Dwell Time: Occupants spend hours daily, enabling strong ad exposure.
  • Conversion Potential: FRAMEN QR-code campaigns report an average 18% conversion rate.
  • Daily Purchase Decisions: Users often act on both personal and professional needs while working.
  • Brand-Suitable Environment: WeWork spaces provide controlled, professional settings.
  • Data-Driven Targeting: Utilizes first-party deterministic and probabilistic data for audience precision.

A recent CBRE report noted that 82% of coworking professionals are more receptive to discovering new brands due to the collaborative nature of these spaces.

Demonstrated Campaign Effectiveness

FRAMEN cites third-party studies showing campaign success within its network:

  • A Lumen study for a major global tech brand found FRAMEN screens in coworking spaces delivered 128% more attention than standard DOOH and traditional display ads.
  • Deutsche Bahn measured a 24% brand awareness lift from its campaign, with 72% of viewers finding it attention-grabbing.
  • Digital banking platform Qonto achieved 68% ad recall and a 51.5% increase in brand consideration.

About FRAMEN

FRAMEN operates an intelligent DOOH platform that transforms screens in premium locations like coworking spaces, gyms, and hotels into engaging environments. It integrates content, targeted advertising, and real-time information using smart technology and data-driven precision. https://www.framen.com/

OOH Advertising Reaches Record $46.2 Billion Globally in 2024: WOO

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OOH Advertising Reaches Record $46.2 Billion Globally in 2024: WOO

Global spending on out-of-home (OOH) advertising reached $46.2 billion (USD) in 2024, representing 4.8% of total global advertising expenditure (ADEX), according to the latest Global Expenditure Report from the World Out of Home Organization (WOO). This marks the medium’s best year to date, exceeding the $45 billion threshold and reflecting a 10% increase over 2023 spending. The report forecasts continued growth, projecting global OOH expenditure to reach $49.8 billion in 2025.

The WOO report, described as the most comprehensive survey of global OOH expenditure, covers 85 unique territories accounting for 95% of global GDP and 79% of the world’s population. Expenditure for unreported territories was modelled based on similar regions’ population and total GDP.

Regional Performance
The Asia-Pacific (APAC) region dominates the global OOH market, accounting for 49% of total spending at $22.8 billion. This share is notably higher than APAC’s 40% contribution to global GDP. North America reported $9.7 billion (22% of global spend), followed closely by Europe at $9.5 billion. Latin America (LATAM) recorded $2.7 billion and Africa $1.4 billion. The report notes that expenditure reporting in parts of Africa presents challenges, suggesting potential under-reporting. Both LATAM and Africa, alongside Europe and North America, track below their respective shares of global GDP in OOH spending.

DOOH Drives Growth
Digital out-of-home (DOOH) expenditure rose to $17.9 billion globally in 2024, constituting nearly 39% of all OOH revenues. DOOH remains the primary driver of OOH revenue growth worldwide. Investment in DOOH infrastructure varies significantly by region:

  • APAC: 41.6% of total OOH revenues
  • Europe: 40.8%
  • North America: 34.4%
  • LATAM: 31.1%
  • Africa: 24.4%

Leading markets in DOOH adoption among the top 10 by overall OOH volume include Australia (74% of OOH revenue), the UK (66%), China (46%), Brazil (46%), and South Korea (44%).

Programmatic DOOH Gains Traction
Globally traded programmatic DOOH spending reached a reported $1.7 billion in 2024, accounting for 9.4% of total DOOH revenues. The WOO notes that inconsistent data capture methods across markets mean this figure may underrepresent the actual total revenue traded programmatically. The organization forecasts programmatic DOOH will grow to $2.2 billion in 2025, representing 10.9% of all DOOH revenues.

WOO President Tom Goddard emphasized the report’s significance: “Accurate information is the bedrock of successful media and our Global Expenditure Report is the biggest and most accurate for the medium. It shows that OOH is still growing – even in a media world dominated by the internet – and we are increasing our share against other legacy media too.”

The report underscores the continued resilience and expansion of the OOH advertising sector globally, fueled significantly by the ongoing transition to digital formats and the emerging role of programmatic trading.

Multiply Media Group Enters Exclusive London DOOH Partnership with Wildstone

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Multiply Media Group Enters Exclusive London DOOH Partnership with Wildstone

Abu Dhabi-headquartered Multiply Media Group (MMG) has entered a landmark long-term partnership with Wildstone, one of the world’s largest owners of outdoor media infrastructure. The agreement grants MMG exclusive rights to manage and operate a portfolio of premium digital out-of-home (DOOH) advertising sites in central London.

This move represents a significant step in MMG’s strategy to build a borderless, tech-enabled media powerhouse. MMG, a subsidiary of Abu Dhabi-listed Multiply Group (ADX: MULTIPLY), will commercialise and operate the London assets through its subsidiary, BackLite Media. Wildstone’s portfolio exceeds 5,400 advertising panels globally.

The London partnership marks MMG’s first major expansion beyond the Middle East since its official launch in June 2025. MMG was formed by uniting three UAE market-leading OOH companies – BackLite Media, Viola Media, and Media 247 – under a single entity.

“Expanding into the UK marks a pivotal step in MMG’s global growth journey,” stated Jawad Hassan, Head of Media and Communications Vertical at Multiply Group. “Our partnership with Wildstone is a key enabler of that ambition, providing us with immediate scale. Positioned as a strategic launchpad into international media markets, London offers the ideal setting for us to deliver meaningful brand experiences across one of the world’s most iconic urban landscapes.”

The first operational asset under the new agreement is the Wandsworth Roundabout. This site, featuring four large-format digital screens on one of London’s busiest junctions, was among 13 high-traffic locations acquired by Wildstone from Transport for London (TfL) earlier this year. It delivers estimated bi-weekly impacts of 6.2 million.

“At MMG, our mission is to shape a future-ready media group rooted in regional strength and global ambition,” said James Bicknell, Group CEO of Multiply Media Group. “Partnering with Wildstone deepens our presence in a mature, high-impact market and extends Backlite’s premium inventory beyond the UAE. Through MMG, we are embracing the evolving media landscape that powers dynamic and impactful campaigns – and this collaboration marks an important step in delivering on that promise at a global scale.”

Damian Cox, Global CEO and Founder of Wildstone, added: “We are excited to partner with MMG as they bring their forward-thinking approach to London’s DOOH market. This collaboration reflects our vision to elevate the standards of urban media infrastructure and help deliver more impactful DOOH campaigns for advertisers across London.”

With London serving as a strategic gateway into Europe, MMG is actively exploring further market entries in other global cities. The company plans continued investment in high-potential media assets, growth through technology, and value-driven synergies across its portfolio. Multiply Group, with a market capitalization exceeding $7.2 billion, continues to pursue disciplined investments across its verticals, including Media & Communications.

About Multiply Media Group
Multiply Media Group (MMG) is an Abu Dhabi-based media group, its portfolio includes BackLite Media, Viola Media, Media 247, and Purple Printing. For more information: www.mmg.global

Philips Signage 6000 Series Targets Challenging 24/7 Environments

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Philips Signage 6000 Series Targets Challenging 24/7 Environments

PPDS, the exclusive global provider of Philips Professional Displays, today unveiled the upgraded Philips Signage 6000 Series (P-Line) at InfoComm 2025. Designed for optimum reliability and performance in challenging settings, the new displays are showcased on the Philips booth.

Positioned as PPDS’s most robust digital signage solution to date, the Philips Signage 6000 Series builds upon its predecessor. It targets installations requiring continuous operation in demanding conditions such as commercial kitchens, transportation hubs, shopping centers, and areas with exposure to dust, moisture, or poor ventilation.

The series offers UHD resolution and is available in 43”, 50”, 55”, and 65” sizes, mountable in portrait or landscape orientations. Key enhancements focus on durability and visibility:

  • Enhanced Brightness: Up to 800 nits for improved visibility, even in bright or sunlit areas.
  • Robust Construction: Features a metal casing, conformal coating, and IP5X-rated ingress protection against dust and airborne contaminants.
  • Wide Environmental Tolerance: Operates in temperatures from 0°C to 40°C (32°F to 104°F) and at altitudes up to 3000 meters (9,840 feet).
  • FailOver Technology: Automatically switches between primary and secondary inputs to prevent screen blackouts if an input source fails.
  • Integrated SmartPlayer: Enables content scheduling and playback directly via USB.

For management, the display incorporates an upgraded chipset supporting a specialized version of the Philips Wave remote device management platform. This allows secure remote control of settings like volume, brightness, standby, and power scheduling without requiring an Android system-on-chip (SoC).

Businesses requiring Android functionality can add optional Philips OPS players:

  • CRD52: Provides Android 14, 8GB RAM, 64GB storage, UHD output via DisplayPort, RJ45, USB 3.0, and Micro USB.
  • CRD29: Adds WiFi capability.

Andrea Barbuti, Global Product Management Lead for EMEA at PPDS, commented: “The launch of the Philips Signage 6000 Series is a further demonstration of PPDS’ unrelenting mission to support customers’ visual requirements in all markets – no matter how complex, unique or demanding. This new Series, an upgrade to our P-Line signage display, creates new opportunities for many types of business, backed by the peace of mind knowing that whatever the environment or conditions, their content is set to stand out and be seen.”

WOO Announces 2025 Global Creative Award Winners

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WOO Announces 2025 Global Creative Award Winners

The World Out of Home Organization (WOO) revealed the winners of its prestigious Global Creative Awards during the annual Global Congress in Mexico City today. Awards were presented across multiple categories, including Classic Creative, Digital Creative, Special Build Creative, Sustainability, Technical Innovation, Rising Star, Leadership, Lifetime Achievement, and the Chair of Judges Award.

Delegates attending the Congress selected the Technical Innovation Award winner from a shortlist of three finalists.

The 2025 WOO Global Creative Award winners are:

  • Classic Creative Award: Welcome to Melbourne (Specsavers ANZ / TBWA Melbourne, Australia)
  • Digital Creative Award: Your posture is your future (Croatia poliklinika / bruketa&žinić&grey / Go2Digital, Croatia)
  • Special Build Creative Award: Habitat light up the city (Habitat (Sainsburys) / New Commercial Arts / Grand Visual & Talon, UK)
  • Sustainability Award: HAZ Eco (GPO Vallas, Mexico)
  • Technical Innovation Award: The Billboard Run (Adidas / Ocean Outdoor, Sweden)
  • Rising Star Award: Ruby Juchau, Executive Channel Network
  • Leadership Award: David Krupp, Global CEO, billups
  • Lifetime Achievement Award: Eric Newnham, Talon
  • Chair of Judges Award: Dulux (Dulux Group / Pitch Black Partners / Lumo / MBM, New Zealand)

Matthew Dearden, Chairman of the Judges and CEO of Alight Media, commented on the record number of entries received: “The fuel for all awards are their entries, and this year we have had an incredible response. The record number of entries shows the importance of these awards. They showcase remarkable work brimming with bold ideas, creativity and beautiful execution. Your participation has made this year’s awards truly outstanding.”

Dearden elaborated on the awards’ significance: “These awards are about more than just trophies. They celebrate the great work in out of home media, and honour the brilliant people behind it, wherever they are around the world and at any stage in their career. This shines a beacon inspiring, challenging and motivating us to do ever-better work that serves our clients and grows our medium.”

“It is a privilege to chair the judging panel, and in particular to select the Chair’s Award,” Dearden added. “Once again this highlights a piece of work that brilliantly combines technology and creativity in a deceptively simple way that is scalable and has a powerful impact. Choosing between so many exceptional entries is no easy task. I give my heartfelt thanks to our expert judging panel who generously gave their time, expertise and discernment to picking our winners. Based on these awards, I know that out of home media is in great health and our best days are ahead of us. I look forward to celebrating the winners!”

Dino Burbidge, Creative-in-Residence at WOO, noted the impact of a new category: “With the addition of a new Special Builds category for 2025, it’s been a bumper year for all creative entries in the WOO awards. It was great to see so many world-class entries from all around the world, not just the more developed territories. It sends a clear message that OOH is a place where creatives from all over the world can come to experiment, innovate and get recognised on a world stage. Congratulations to the winners and I can’t wait for next year.”

The awards recognize excellence and innovation in Out of Home (OOH) advertising on a global scale.

BrightSign Unveils AI Toolkits and New Series 6 Players at InfoComm 2025

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BrightSign Unveils AI Toolkits and New Series 6 Players at InfoComm 2025

BrightSign, a leading provider of digital signage media players and software, announced the launch of new AI toolkits designed to optimize digital signage workflows. The toolkits, showcased at InfoComm 2025 (Booth #1100), enable partners and end-users to leverage artificial intelligence for enhanced interactivity, personalization, and operational efficiency within their digital signage networks.

The new toolkits simplify running AI applications directly on BrightSign players at the network edge. Demonstrations at the show highlight how BrightSign’s brightAuthor:connected platform now integrates AI to boost content performance and audience engagement. This real-world application uses AI to detect activity in front of displays, capturing user interest instantly and dynamically adjusting content for maximum impact.

BrightSign is also featuring an integration with Quividi, a leader in audience measurement for digital out-of-home (DOOH). The combined solution showcases how Quividi’s platform, powered by BrightSign players, utilizes AI to help retailers measure engagement metrics and create more tailored digital campaigns effectively. These AI toolkits are available to BrightSign’s CMS partners, extending intelligent content optimization capabilities.

“From real-time content that responds to changing weather and traffic patterns to tailor-made visuals that engage audiences on the spot, AI has tremendous potential to transform the way organizations engage with their audiences,” said Steve Durkee, CEO of BrightSign. “Accessible across a range of players, our AI offerings respond to customers’ need for a solution that takes their customer experience to the next level.”

An integrated Neural Processing Unit (NPU) within BrightSign players allows powerful AI applications to run without performance compromise. Users can blend AI insights with video or graphics to enhance engagement and streamline content delivery.

“We’re proud to partner with BrightSign to bring AI to the edge, enabling granular audience analytics for every campaign played on in-store screens, along with enhanced monetization and shopper engagement capabilities,” said Olivier Duizabo, President of Quividi. “Best of all, BrightSign’s platform makes it incredibly easy and fast to move from concept to deployment and scale our solutions across large retail media networks.”

New Series 6 Digital Signage Solutions Debut

Alongside the AI toolkits, BrightSign launched three new Series 6 digital signage solutions at InfoComm: the XD6 and HD6 digital media players, and the XS6 system-on-a-chip (SoC) technology. These represent incremental capability upgrades over previous models, supporting eye-catching 4K 60Hz video with 10-bit HDR.

  • BrightSign XS6: An all-in-one SoC solution designed for direct embedding into partner commercial-grade displays featuring BrightSignOS integration, offering high flexibility.
  • BrightSign HD6: Delivers impressive HD graphics performance.
  • BrightSign XD6: Deploys immersive 4K graphics for high-quality HTML presentations and leverages Power over Ethernet (PoE+) for flexible, creative installations.

The Series 6 line addresses industry demand for richer, more vivid content to attract and captivate audiences, while offering greater choice and flexibility in digital signage form factors for diverse use cases.

Additional InfoComm Booth Highlights:

  • LG BrightSign Displays: Featuring new LG 49″, 55″, and 65″ UV5N series models launched in early 2025. These displays run BrightSignOS on LG’s embedded SoC processor and work with BrightSign CMS partners.
  • Five-Year Warranty: Effective January 1, 2025, all newly purchased and registered Series 5 and later media players include a standard 5-year warranty, underscoring product reliability.

For more information:
BrightSign at InfoComm: https://www.brightsign.biz/infocomm-pro-av-event/
BrightSign Warranty: https://www.brightsign.biz/brightsign-players/warranty/

TrilbyTV Expands Digital Signage Content Catalogue for UK Schools

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TrilbyTV Expands Digital Signage Content Catalogue for UK Schools

Digital signage platform TrilbyTV has announced the addition of four new content packages to its catalogue, designed to support UK schools in keeping their displays current and relevant across both curricular and pastoral themes.

TrilbyTV focuses on providing a dedicated digital signage solution for the education sector. Recognising that schools generate excellent content – such as student artwork or event photos – but often struggle to maintain consistently updated signage, the platform offers supplementary resources.

“With our education experience, we know how busy schools are,” said Ben Stanley, Director at TrilbyTV. “Which is why we help by building curriculum-relevant signage content they can simply click and add to screens alongside their own.”

Maintaining fresh content is crucial for ensuring digital signage remains engaging. TrilbyTV addresses this by regularly expanding its Content Catalogue of ready-made educational resources. The latest additions include:

  • Exam Tips: Provides facts and advice to support students during exam and testing periods, covering revision strategies, test day preparation, and results support.
  • Myths and Facts: Developed in partnership with Peach Wellness Academy, which creates doctor-developed, interactive, video-first learning. This collection aims to counter online misinformation and equip students with knowledge to proactively manage their mental and physical health.
  • Kings and Queens: Offers insights into the history of the United Kingdom’s monarchy, featuring 58 monarchs with illustrations, key information, and their periods of reign.
  • Tech Timeline: Highlights significant historical events in technology, ranging from the first radio broadcast to developments in AI. The content cycles through innovations, such as the invention of the barcode or the Rubik’s cube, each time it loads.

Ben Stanley highlighted the role of customer input: “We’re always keen to hear customer feedback and to build new and exciting features and content around the needs of our users. The new Tech Timeline came from a school visit where we saw a display of technology over the years which inspired us. We hope schools continue to provide feedback and also feel inspired by these new additions to start generating their own great-looking digital signage content.”

Integrating these new resources into existing TrilbyTV signage is straightforward. Schools can add the content to their feeds with a few clicks, incorporating it into existing categories and playlists, scheduling its display, and approving it just like their own uploaded content.

To learn more about TrilbyTV, visit the TrilbyTV website.

Broadsign Automates Guaranteed In-Advance DOOH Buys for Media Buyers

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Broadsign Automates Guaranteed In-Advance DOOH Buys for Media Buyers

Broadsign announced the launch of “Broadsign In-Advance,” a new capability for its platform designed to automate guaranteed digital out-of-home (DOOH) advertising transactions booked ahead of time. The update aims to address accessibility challenges inherent in traditional OOH buying processes.

Currently, the majority of OOH and DOOH media purchases involve manual workflows. Broadsign In-Advance enables both programmatic buyers and traditional direct buyers to use automated, dynamic processes for guaranteed in-advance DOOH campaigns. Support for static OOH transactions is planned for a future update.

Benefits for Media Buyers:

  • Programmatic buyers can now secure guaranteed DOOH campaigns months ahead of delivery using familiar automated trading tools.
  • Direct buyers can significantly reduce historically lengthy buying cycles, saving hours previously spent manually discovering, curating, and reserving inventory.
  • The automation improves planning flexibility, reduces back-and-forth communication with media owners to confirm and secure inventory, and simplifies campaign adjustments.
  • It also unlocks data-driven targeting, typically associated with programmatic platforms, for more traditional guaranteed buys, aiming to enhance campaign performance.

Benefits for Media Owners & Demand Partners:

  • DOOH media owners utilizing the capability gain more efficient transactional processes and potential access to new buyers, enhancing revenue opportunities.
  • Owners retain control, selecting specific inventory to make available; Broadsign In-Advance then automates bookings based on their predefined business rules.
  • Demand partners activating the capability via their Broadsign Supply-Side Platform (SSP) integration gain access to previously unavailable in-advance inventory, supporting new campaign types and maximizing profitability.

WPP Media Netherlands (formerly GroupM Netherlands) has tested Broadsign In-Advance, securing DOOH ads across the Netherlands via OutMoove, the first demand-side platform (DSP) to integrate with the new capability. Broadsign plans continued global expansion with new demand and media owner partners.

“We see the potential of Broadsign In-Advance to increase efficiency for media buyers for standalone direct buys or in the mix with programmatic activation,” said Noella Klein Ikkink, Practice Lead OOH at WPP Media Netherlands. “It could also facilitate more streamlined, packaged buys alongside current buying methods and open up more opportunities to determine the best path forward, depending upon our planning strategy and budget.”

John Dolan, Vice President, Global Head of Media Sales at Broadsign, emphasized the need for modernization: “OOH is one of the most enduring ad mediums today, yet it’s one of the most complex to transact outside of programmatic, which only accounts for less than ten percent of global digital buys, a figure that excludes static buys. Booking OOH and DOOH ads today should be as easy as securing a hotel or flight, and automation is the key to making this possible. Broadsign In-Advance is the next step in facilitating an industry-wide transition to more automated transactions. It introduces tech-driven advancements that will make the channel more accessible and elevate the quality of campaigns, helping to usher in a new era of growth for OOH.”

Broadsign’s new in-advance DOOH transaction capabilities are accessible immediately to Broadsign SSP customers and integrated demand partners via the latest platform update. Media buyers are encouraged to consult their preferred demand partner regarding support for Broadsign In-Advance.
For more info visit: https://broadsign.com/

UAE University Enhances Learning Infrastructure with VITEC’s IPTV and Digital Signage Solutions

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UAE University Enhances Learning Infrastructure with VITEC’s IPTV and Digital Signage Solutions

The United Arab Emirates University (UAEU), the nation’s largest and oldest academic institution, has partnered with VITEC to modernize its communication infrastructure through advanced IPTV, digital signage, and streaming technologies. The collaboration aims to streamline content distribution, improve remote learning capabilities, and foster a more connected campus environment.

The Client: UAE University
Established in 1976, UAEU enrolls approximately 15,000 students annually from 82 countries, offering accredited graduate and undergraduate programs across nine colleges. Its 80-hectare campus features state-of-the-art facilities, aligning with its ambition to rank among Asia’s top 20 universities and the global top 200 by 2030. As a flagship institution, UAEU positions itself as “The University of the Future,” prioritizing innovation to meet the needs of a tech-savvy academic community.

The Challenge
UAEU sought to overhaul its communication systems to better support live streaming, digital signage efficiency, and student engagement. Key objectives included:

  • Enhancing live streaming quality for remote learners.
  • Centralizing control over content distribution.
  • Ensuring interoperability with existing AV equipment and network infrastructure.
  • Minimizing disruptions during deployment across its sprawling campus.

“Our goal was to create a seamless, immersive learning environment that transcends physical boundaries,” said a UAEU executive.

The Solution
VITEC implemented a tailored IPTV and streaming ecosystem, integrating gateways, encoders, media players, decoders, and a content management server. The solution was designed to work with UAEU’s professional-grade cameras, AV systems, and digital signage displays while optimizing network bandwidth for reliable performance.

Implementation Challenges

  • Logistical: Coordinating deployment across campus without disrupting academic activities required phased installations and stakeholder collaboration.
  • Technical: Ensuring compatibility with legacy systems demanded rigorous testing. Network optimization and staff training were prioritized to maximize adoption.

“The interoperability of VITEC’s technology with our existing infrastructure was critical,” noted the university’s Director of IT. “Continuous testing and training ensured a smooth transition.”

Key Outcomes
The deployment has delivered measurable improvements in content delivery and operational efficiency:

  1. Enhanced Live Streaming: VITEC’s encoders and decoders improved streaming reliability, enabling remote access to lectures and events.
  2. Centralized Content Management: Faculty gained tools to schedule, customize, and distribute content across digital signage and IPTV platforms.
  3. Cost Savings: Reduced reliance on traditional communication methods lowered operational expenses.
  4. User Engagement: Surveys reported higher satisfaction rates, with increased viewership of live and on-demand content.

Quantitative metrics include a 40% rise in live-stream viewership and a 25% reduction in content management costs post-implementation.

Future Plans
UAEU plans to expand VITEC’s solutions to enable real-time collaboration between its campuses and integrate classroom digital signage for wayfinding and branding. “We aim to create a cohesive environment where knowledge-sharing isn’t limited by geography,” said the university’s Chief Technology Officer.

Conclusion
By leveraging VITEC’s technologies, UAEU has strengthened its position as a regional leader in educational innovation. The project underscores the role of scalable, integrated systems in advancing modern learning environments.

“This partnership aligns with our vision to empower students and faculty through technology,” a VITEC spokesperson stated. “UAEU’s success demonstrates how tailored solutions can transform institutional communication.”

For more info visit: https://www.vitec.com/

WOO Congress in Mexico City to Address OOH Digitization, AI, Market Trends

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WOO Congress in Mexico City to Address OOH Digitization, AI, Market Trends

The global Out of Home (OOH) advertising sector is undergoing rapid transformation, driven by technological advancements and shifting market dynamics. Industry experts Mark Boidman, Global Media Group Head at investment bank Solomon Partners, and Barry Frey, President and CEO of the DPAA global trade body, will headline discussions at the World Out of Home Organization (WOO) Annual Congress in Mexico City from June 4–6.

Boidman’s session will focus on emerging trends reshaping the physical and digital OOH landscape, including AI-driven audience targeting, shoppable media integrations, and the role of connected technology in unifying consumer engagement across OOH, retail environments, and connected TV. He will also analyze merger and acquisition (M&A) trends amid ongoing consolidation in the media sector.

Frey will address how digitization is accelerating growth for OOH stakeholders, including media owners, technology providers, and brands. His presentation will explore strategies to increase market share, revenue streams, and industry innovation in a fluctuating economic climate.

WOO President Tom Goddard emphasized the speakers’ expertise: “Mark Boidman is the world expert on Out of Home finance and the global media developments that drive it. In a long career, he has advised on over $45 billion of deals across media sectors. While nobody has a crystal ball, he is uniquely placed to show Congress the direction the industry is taking.”

Regarding Frey, Goddard added: “Barry Frey is one of the world’s leading advocates for digitization and the benefits it brings to many media, especially OOH. There could be no better guide to the challenges and opportunities awaiting OOH in today’s volatile economy.”

The congress will convene global OOH leaders to discuss sustainability, measurement standards, and cross-platform integration. Delegates can expect actionable insights on navigating technological disruption and maximizing ROI in an increasingly digitized market.

Registration for the WOO Annual Congress is open here.
Event info flyer: https://www.worldooh.org/pdf/MEXICO-FLYER.pdf

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